Phase one
Discovery
Listen first. Find the angle nobody else is shooting.
We don't show up with a treatment in hand. The first conversation is a long one — about the brand, the audience, what's already been tried, and what hasn't worked. We leave with a single question we want the project to answer. If we can't articulate that question, we don't move forward yet.
- 1–2hr discovery call (in-person or remote)
- Reference review and brief audit
- Audience & channel alignment
- Decision: scope, fit, kickoff date